Course: Fundamentals of Business

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Course title Fundamentals of Business
Course code KPM/ZAP
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Čížek Petr, Ing. Ph.D., M.A.
  • Ptáček Petr, Mgr.
  • Šašek Pavel, JUDr. Ing. Ph.D.
  • Vacek Jiří, Doc. Ing. Ph.D.
  • Pavlák Miroslav, Ing. Ph.D.
Course content
LEGAL ISSUES 1. Introduction to legal environment of business a. Legal system, basic principles, business legislation b. Forms of business (physical / legal person), conditions of business establishment c. Business and tradesman register d. Relationships of public administration and business subjects. 2. Commitments a. Formation, modification and extinction of commitments b. Securing commitments c. Purchase contract, contract for work, lease agreement d. The agency contract, banking contract 3. Entrepreneurs and administrative processes a. What are administrative processes, entrepreneur in administrative processes b. Administrative process c. Administrative supervision d. Administrative offences of entrepreneurs e. Criminal liability v business activities 4. Business corporation a. Business law: business, assets, shares b. Types of business corporations c. Corporation cancellation with and without liquidation d. Insolvency proceedings 5. Labour issues a. Forms of employment b. Formation, change and termination of employment contract c. Working hours,obstacles to work, leave d. Salary and mandatory contributions e. Job description, personal development plan BUSINESS ISSUES 6. Entrepreneurial process, personality of an entrepreneur a. Critical factors in starting a business b. Psychological and professional profile of an entrepreneur c. Entrepreneur´s goals (personal, economic, social) d. Entrepreneur as a bearer of company culture and identity e. Entrepreneur as a manager / leader 7. Entrepreneurship and innovation a. Innovation strategy, innovation types b. Sources of innovation impulses and opportunities and their assessment c. Support of creation of new ideas (brainstorming, check lists, mind maps... ) d. Working with innovations in SMEs 8. Business model, business planning a. Reasons for planning b. Business model c. Principles of strategic thinking d. Process of the business strategy formation (SWOT, ... ) e. Business plan purposes f. Business plan structure and content 9. Marketing orientation on a customer a. 4P of marketing b. Collection of market information, CRM c. Marketing strategies, marketing plan d. Negotiation with business partner / customer e. Ethics in business 10. Human resources management a. Key HR activities b. Motivation and remuneration of employees c. Team work (phases of team development, team roles, decision making) d. Conflict resolution 11. Business and product life cycles, financing a. Business life cycle and financing b. Product life cycle c. Financial statements (profit and loss, balance, cash flow) 12. Project management, change management, decision making a. Project management, phases of project cycle b. Risk management c. Change management d. Decision making 13. Company in a competitive environment a. Internationalization strategy b. Family business, succession in family business c. Social business

Learning activities and teaching methods
Lecture supplemented with a discussion, Seminar classes, Students' self-study, Textual studies
  • Preparation for an examination (30-60) - 40 hours per semester
  • Preparation for comprehensive test (10-40) - 25 hours per semester
  • Contact hours - 39 hours per semester
professional knowledge
To have a good command of basic methods used in modern business practice.
To have the basic understanding of legal environment of business.
learning outcomes
To describe business activities.
Explain background of active entrepreneurship.
Apply legal and legislative framework of business
Assess risk and volume of necessary resources for entrepreneurship
Develop business model and basic business plan
Apply principles of innovation and project management
general eligibility
teaching methods
professional knowledge
Lecture supplemented with a discussion
Textual studies
Students' self-study
Seminar classes
assessment methods
Seminar work
professional skills
Skills demonstration during practicum
Group presentation at a seminar
Recommended literature
  • NOVOTNÝ, J.; ŠAŠEK, P. Právní základy podnikání. Plzeň, 2016. ISBN 978-80-7380-594-4.
  • PAVLÁK, M., NOVOTNÝ, J., VACEK, J. Základy podnikání. Plzeň, 2016.
  • Srpová, Jitka; Řehoř, Václav. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada Publishing, 2010. ISBN 978-80-247-3339-5.
  • Valach, Josef. Finanční řízení podniku. Praha : Ekopress, 1999. ISBN 80-86119-21-1.
  • VEBER, J., SRPOVÁ, J. A KOL. Podnikání malé a střední firmy. Praha, 2012. ISBN 978-80-247-4520-6.

Study plans that include the course