Course: Commercial Activities in Project Management

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Course title Commercial Activities in Project Management
Course code KPM/KPM
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Bultas Miloslav, Ing.
Course content
- Commercial activities in project management, basic stage. The main features of the commercial project and its phases influence the nature of the project on commercial activities. Effect of incorporation of the company in equity structures. (Mergers, rebranding). - Marketing activities. Collecting and processing market, marketing mix, strategic planning and the impact of marketing activities. CRM. Support for supply and export companies. Brokerage, dealership. - The basic steps of the process of commercial activity. Analysis, implementation of market access for goods, customers, competition effects. The functionality and characteristics of "sales representative", communication, presentation, team. Electronic communication and commerce. - Product and service commercial base of business strategy. Innovation, innovation policy, technological development and its provision. Competitive features, parameters (technical / utility properties), reliability, longevity, delivery time, price. - The documents for managing commercial activities: business plan, technical - economic study. Activities in commercial activity - demand and supply management, including competition. Pre-qualification, the tender, tender evaluation, contract business. Documents for quality management in business. - Demand and the supply. Principles and guidelines for the work. Characteristics of market behavior. Perfect competition, monopoly, oglipol. Legal framework věřených competitions - Price, methods and data for its calculation, cost calculation - Contractual relationship in the business relations under applicable laws and regulations, types of contracts, requirements contracts - Financing of the business case, risk management. Bank instruments used for tendering, financing and protection orders. Payment Terms. Financial institutions in the Republic and Europe. - Implementation of business contracts - quality management in the preparation and implementation of the subject business (contract), contract quality plan. - Implementation of of the business case, system tests (tests), acceptance of goods, delivery parity, customer service - Guarantee of the delivered goods, guarantee and after guarantee service, spare parts, after sales services, LCC, RAM (S)

Learning activities and teaching methods
Seminar classes, Lecture, Lecture with visual aids
  • Contact hours - 39 hours per semester
  • Preparation for formative assessments (2-20) - 10 hours per semester
  • Preparation for comprehensive test (10-40) - 30 hours per semester
  • Preparation for an examination (30-60) - 30 hours per semester
  • unspecified - 10 hours per semester
prerequisite
professional knowledge
Knowledge of: basics of project- and financial management and planning, basic marketing techniques.
Basic course micro economy Basic course project management
professional skills
Students get an overview of what include all commercial activities in all phases of a real project from its first offer, through implementation to completion and solutions of guarantees arising from the project. They get an overview of the economic and marginally legal aspects of business. Acquired knowledge is the basis for practical application in business.
general eligibility
Students should be able to orientate themselves in microeconomics, its basic terms - the cost of goods, labor costs. They should be able understand the basic principles of project management - its basic use in the examples.
learning outcomes
professional knowledge
Student is able to: - Orientate themselves in space for commercial activities in the project preparation.. - Explain the contractual relations which determine the progress of commercial procedures. - Describe the process of pricing, establish financial security and guarantees of payment for goods. - Evaluate the effectiveness of a business case. - Suggest a tender process and demand management.
professional skills
Students know the basic formalization of business processes and continuity of individual steps of the main links to project management.
general eligibility
N/A
Student is able to: - Orientate themselves in space for commercial activities in the project preparation. Explain the contractual relations which determine the progress of commercial procedures. - Describe the process of pricing; establish financial security and guarantees of payment for goods. - Evaluate the effectiveness of a business case. - Suggest a tender process and demand management.
teaching methods
professional knowledge
Lecture
Lecture with visual aids
Seminar classes
assessment methods
Oral exam
Test
Recommended literature
  • Incoterms 2000 : mezinárodní pravidla pro výklad dodacích doložek : ICC official rules for the interpretation of trade terms ; komentář a překlad Miroslav Šubert. 2. vyd. Praha : ICC Česká republika, 2000. ISBN 92-842-1199-9.
  • Občanský zákoník a předpisy související v aktuálním znění.
  • Obchodní zákoník a předpisy související v aktuálním znění.
  • Wikipedie: Marketing a inovace.
  • Zákon o veřejných zakázkách.
  • Čermáková, Irena. Bankovní záruka. Brno : ECON, 2002. ISBN 80-86433-03-X.
  • Kislingerová, Eva; Nový, Ivan. Chování podniku v globalizujícím se prostředí. Vyd. 1. V Praze : C.H. Beck, 2005. ISBN 80-7179-847-9.
  • Kotler, Philip; Armstrong, Gary. Marketing. Praha : Grada Publishing, 2004. ISBN 80-247-0513-3.
  • Kotler, Philip; Trias de Bes, Fernando. Inovativní marketing : jak kreativním myšlením vítězit u zákazníků. 1. vyd. Praha : Grada Publishing, 2005. ISBN 80-247-0921-X.
  • Machková, Hana; Sato, Alexej; Černohlávková, Eva. Mezinárodní obchodní operace. 3., přeprac. vyd. Praha : Grada Publishing, 2003. ISBN 80-247-0686-5.
  • MAREK, K., ŽVÁČKOVÁ, L. Obchodní podmínky, obchodní zvyklosti a vykládací ptravidla. Praha: Aspi, 2008. ISBN 80-86518-57-4.
  • Skalický, Jiří; Vostracký, Zdeněk. Projektový management. Plzeň : Západočeská univerzita, 2003. ISBN 80-7043-237-3.
  • STRAKOŠ, M. Zahraniční obchod. Praha: Grada, 2009. ISBN 978-80-247-2816-2.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Project Management Systems (2015) Economy 3 Summer
Faculty of Economics Project Management Systems (1) Economy 3 Winter
Faculty of Applied Sciences Building Structures (2012) Construction industry, geodesy and cartography 2 Winter