Course: Management and Marketing

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Course title Management and Marketing
Course code KPM/BMM
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Skálová Petra, Ing. Mgr. Ph.D.
Course content
- Concept of marketing and its tools. - Final product. - "4P", marketing mix. - Life cycle of a product. - Setting of prices in marketing. - Distribution channels. - Promotion. - Marketing management. - Concept and characteristics of management. - Decision making and decision methods in management. - Marketing management in physical education and sports. Sponsoring. - Case studies on how to apply marketing and management to physical education and sports.

Learning activities and teaching methods
Students' portfolio, Individual study, Lecture, Practicum
  • Contact hours - 52 hours per semester
  • Undergraduate study programme term essay (20-40) - 30 hours per semester
  • Preparation for an examination (30-60) - 40 hours per semester
  • Presentation preparation (report) (1-10) - 8 hours per semester
prerequisite
professional knowledge
- to know the main management and marketing terminology - to have knowledge and abilities to formulate marketing plan of the sport enterprise - to be able to choose the available tools for managing of the sport companies and their marketing activities - to use the modern metods in managing of sport companies
learning outcomes
Students are able: - to orientate themself in managing systems of companies - to work with particular tools of marketing mix and use them in managing activities of sport companies
teaching methods
Lecture
Practicum
Individual study
Students' portfolio
assessment methods
Oral exam
Seminar work
Individual presentation at a seminar
Recommended literature
  • Čáslavová, Eva. Management a marketing sportu. 1. vyd. Praha : Olympia, 2009. ISBN 978-80-7376-150-9.
  • Čáslavová, Eva. Management sportu. null. Praha : East Publishing, 2000. ISBN 80-7219-010-5.
  • Hobza, V. - Rektořík, J. Základy ekonomie sportu. Ekopress, Praha, 2000.
  • Janečková, Lidmila; Vaštíková, Miroslava. Marketing služeb. 1. vyd. Praha : Grada, 2000. ISBN 80-7169-995-0.
  • Kotler, Philip. Marketing management : analýza, plánování, realizace a kontrola. 3. dopl. a upr. vyd. Praha : Victoria Publishing, 1997. ISBN 80-85605-08-2(3.
  • Kotler, Philip. Marketing od A do Z : osmdesát pojmů, které by měl znát každý manažer. Vyd. 1. Praha : Management Press, 2003. ISBN 80-7261-082-1.
  • Kotler, Philip. Moderní marketing. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1545-2.
  • Novotný, Jiří. Ekonomika sportu. Praha : ISV nakladatelství, 2000. ISBN 80-85866-68-4.
  • Synek, M. Manažerská ekonomika. Praha: Grada, 2011. ISBN 978-80-247-3494-1.
  • Vaštíková, Miroslava. Marketing služeb : efektivně a moderně. 1. vyd. Praha : Grada, 2008. ISBN 978-80-247-2721-9.
  • Weihrich, Heinz; Koontz, Harold. Management / Z amerického originálu přeložil Václav Dolanský. Praha : East Publishing, 1998. ISBN 80-7219-014-8.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Education Physical Education and Sport (15) Physical education and sport 2 Winter
Faculty of Education Physical Education and Sport (1) Physical education and sport 2 Winter
Faculty of Education Physical Education and Sport (13) Physical education and sport 2 Winter
Faculty of Education Physical Education and Sport (14) Physical education and sport 2 Winter