Course: Strategic Management in English

« Back
Course title Strategic Management in English
Course code KPM/ASMA
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction English
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements unspecified
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Čížek Petr, Ing. Ph.D., M.A.
  • Singh Neelu, MBA
Course content
- Strategic purpose - External environment analysis - Internal environment analysis - Business and Corporate strategy - Evaluating strategies - Implementing the strategy - Financial strategy - Innovation and entrepreneurship

Learning activities and teaching methods
Lecture supplemented with a discussion, Lecture with practical applications, Discussion, Group discussion, Students' self-study, Practicum
  • Contact hours - 52 hours per semester
  • Preparation for comprehensive test (10-40) - 28 hours per semester
  • Preparation for an examination (30-60) - 50 hours per semester
prerequisite
professional knowledge
Student must: have accounting basics for financial plan formulation; understand external and internal environment of a company; synthesize knowledge of marketing, which is necessary for the formulation of strategic forecasts; use the knowledge of business economics for appropriate planning of future development of an organization;
learning outcomes
Student is able to: - explain strategic mission and vision of a company which reflects its specific character. - interpret the environment in which a company exists and to respect its development. - understand steps towards creation and evaluation of strategy. - communicate with companies during elaboration of individual project.
professional skills
Student is able to: - formulate medium-term strategic vision of a company which reflects its specific character. - upon this vision formulate strategic objectives and assign appropriate strategies. - analyze the environment in which a company exists and to respect its development. - identify key risk factors and reflect them when adjusting the strategy. - develop medium-term objectives to short-term actions for strategy implementation. - select key performance indicators and assign appropriate system of measurement to these indicators. - dynamically adjust organizations strategic plan.
general eligibility
N/A
N/A
Student is able: - to analyze business and strategic trends - present own analyses and prognoses - use English to express own ideas - discuss on the business topics
teaching methods
professional knowledge
Lecture supplemented with a discussion
Practicum
Students' self-study
Lecture with practical applications
Discussion
Individual study
assessment methods
Written exam
Project
Recommended literature
  • Bender, Ruth. Corporate financial strategy. Fourth edition. 2014. ISBN 978-0-415-64041-1.
  • DAVID, F.R. Strategic management.. Macmillan Pub. Co., 1993. ISBN 0-02-32741-2.
  • HITT, M., IRELAND, R., HOSKISSON, R. Strategic management. Canada: South-Western Cengage Learning, 2011. ISBN 978-1-4390-4230-4.
  • Johnson, Gerry; Whittington, Richard,; Scholes, Kevan; Angwin, Duncan; Regnér, Patrick. Exploring strategy. Tenth edition. 2014. ISBN 978-1-292-00254-5.
  • PEARCE, J., ROBINSON, R. Strategic Management. Irwin Inc., 1991. ISBN 0-256-08323-1.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Retail Management (1) Economy 3 Winter
Faculty of Economics Business Economics and Management (2017) Economy 1 Winter
Faculty of Economics Business Economics and Management (2013) Economy 1 Winter
Faculty of Economics Project Management Systems (2013) Economy 1 Winter
Faculty of Economics Retail Management (2015) Economy 3 Winter