Course: International Business in English

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Course title International Business in English
Course code KPM/AIB
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Singh Neelu, MBA
  • Vacek Jiří, Doc. Ing. Ph.D.
Learning outcomes
To introduce the factors of international business, to explain the relationships between business partners from different countries; to prepare students for diverse business environment and business opportunities.
Student is able to - understand how business theories learnt are relevant to a business decision made - get a reality check of the present business trends - understand various influences on business - make presentation and explain the reasons behind any strategic decision
Good knowledge of English and various areas of business is required. This subject is taught in English, but should not be treated as a Language course.

Course content
Regional and Global Strategy The Multinational Enterprise The Triad and International Business International Politics International Culture International Trade International Financial Markets and Institutions Multinational Strategy Organizing Strategy Production Strategy Marketing Strategy Human Resource Management Strategy Political Risk and Negotiation Strategies International Financial Management Corporate Strategy and National Competitiveness in European Union, Japan, North America, emerging Economies Ethics and the Natural Environment

Learning activities and teaching methods
Lecture with practical applications, Discussion, Students' portfolio, Practicum
  • Contact hours - 39 hours per semester
  • Presentation preparation (report in a foreign language) (10-15) - 15 hours per semester
  • Preparation for an examination (30-60) - 50 hours per semester
Assessment methods and criteria
Test, Individual presentation at a seminar

To successfully pass, student needs at least 30 points out of a total of 50 points given during the semester. 30 points can be collected from participation in various activities during the lessons, completed home works, presentation and finally passing the test. Point classification: 20 points presentation 20 points final test 10 points Completing home works and participation in activities during the lessons Examination classification: 0 - 29 points - not passed 30 - 36 points - 3 (passed) 37 - 42 points - 2 (very good) 43 - 50 points - 1 (excellent)
Recommended literature
  • CAVUSGIL,S.Tamer.,KNIGHT,Gary.,RIESENBERGER,John. International Business: The New Realities (3rd Edition). Pearson, 2013. ISBN 9780132991261.
  • RUGMAN,Alan M.,COLLINSON, Simon. International Business. 2012. ISBN 978-0273760979.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Retail Management (2015) Economy 3 Summer
Faculty of Economics Business Economics and Management (2013) Economy 1 Summer
Faculty of Economics Retail Management (1) Economy 3 Summer
Faculty of Economics Information Systems Management (2013) Economy - Summer
Faculty of Economics Project Management Systems (2013) Economy 1 Summer