Course: Project Seminar KMO

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Course title Project Seminar KMO
Course code KMO/PS
Organizational form of instruction Seminar
Level of course not specified
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech, English, German
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Tlučhoř Jan, Ing. Ph.D.
Course content
- Instructions to the project topic - Group consultation - methods, procedures, information sources - Research of information resources - Setting objectvis and main project activities - Time schedule, definition of milestones and partial tasks - Realisation of project parts - Individual and group consultations - Final proposals of the project and preparation of the presentation - Presentation of the project and expert discussion

Learning activities and teaching methods
  • Contact hours - 26 hours per semester
  • Team project (50/number of students) - 48 hours per semester
  • Presentation preparation (report) (1-10) - 4 hours per semester
prerequisite
professional knowledge
to describe basics of marketing management, trade and services
professional skills
to apply basic instruments of marketing situation analysis
general eligibility
N/A
N/A
N/A
N/A
N/A
learning outcomes
professional knowledge
to describe knowledge gained and used during the solving of the project
professional skills
to apply knowledge from marketing management, trade or services for processing a complex practical project
to select adequate sources, to understand them, to analyse them, to quote them and based on them to define the objectives of the work and to formulate research questions
to realize with interdisciplinary and independent approach a solution for a practical task
to present final study and defend the solution
general eligibility
N/A
N/A
N/A
N/A
teaching methods
professional knowledge
Seminar
Self-study of literature
professional skills
Seminar
Individual study
Students' portfolio
One-to-One tutorial
Group discussion
Task-based study method
Project-based instruction
general eligibility
Students' portfolio
Individual study
Project-based instruction
assessment methods
professional knowledge
Project
professional skills
Project
Group presentation at a seminar
general eligibility
Project
Group presentation at a seminar
Recommended literature
  • Kotler, Philip; Keller, Kevin Lane. Marketing management. 14. vyd. Praha : Grada, 2013. ISBN 978-80-247-4150-5.
  • Skalický, Jiří; Jermář, Milan; Svoboda, Jaroslav. Projektový management a potřebné kompetence. 1. vyd. Plzeň : Západočeská univerzita, 2010. ISBN 978-80-7043-975-3.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester