Course: Marketing studies and analyses

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Course title Marketing studies and analyses
Course code KMO/MSA
Organizational form of instruction Seminar
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Hommerová Dita, Ing. Ph.D., MBA
Course content
Case studies from the company practice, namely from the field of marketing management and marketing applications. Supplementary information for students is to be found in the COURSEWARE.

Learning activities and teaching methods
Discussion, Multimedia supported teaching, Students' portfolio, Group discussion, Task-based study method, Individual study, Students' self-study, Self-study of literature, Practicum
  • Team project (50/number of students) - 12 hours per semester
  • Presentation preparation (report) (1-10) - 10 hours per semester
  • Contact hours - 26 hours per semester
  • Graduate study programme term essay (40-50) - 30 hours per semester
prerequisite
professional knowledge
Knowledge of the marketing basics and company marketing management.
learning outcomes
to apply the theoretical basics of marketing and marketing concept of a company
to compare marketing and other business concepts
to understand and clarify the role of marketing, marketing planning and information systems in company practice, and also the need for an analysis of the marketing environment and the factors of the environment
professional skills
to apply the marketing mix and to elaborate the assigned case study
to present (defend) the results of the elaborated case study
to actively find examples for comparison of a given economic issue
general eligibility
N/A
N/A
N/A
teaching methods
professional knowledge
Task-based study method
Group discussion
Self-study of literature
Discussion
professional skills
Students' portfolio
Seminar
general eligibility
Seminar
Students' portfolio
Task-based study method
Group discussion
Self-study of literature
Discussion
assessment methods
professional knowledge
Seminar work
Quality of a written report
professional skills
Skills demonstration during seminar
Group presentation at a seminar
general eligibility
Skills demonstration during seminar
Seminar work
Group presentation at a seminar
Quality of a written report
Recommended literature
  • Kotler, Philip; Keller, Kevin Lane. Marketing management. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1359-5.
  • Kotler, Philip. Moderní marketing. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1545-2.
  • SOLOMON, M. R., MARSHALL, G.W., STUART E.W. Marketing očima světových marketing manažerů. Praha: Computer Press, a.s., 2006. ISBN 80-251-1273-x.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Project Management Systems (2013) Economy 2 Winter
Faculty of Economics Business Economics and Management (2017) Economy 2 Winter
Faculty of Economics Business Economics and Management (2013) Economy 2 Winter