Course: Management of Tourism Companies and Destination

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Course title Management of Tourism Companies and Destination
Course code KMO/MPCR
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Janeček Petr, Ing.
  • Tlučhoř Jan, Ing. Ph.D.
Learning outcomes
The aim of this course is to: convey main principles and management processes in partial subsystems of entities active on tourism markets; describe and explain specifics of various types of companies in tourism; characterize methods of HR, financial, IT, revenue and destination management of companies and entities in tourism; describe corporate culture and ethic in tourism firms; describe possibilities of co-operation, integration and partnership in tourism and to show relevant examples; characterize legal norms in field of tourism; convey all contents in reliance on actual needs of tourism businesses and destinations.
Student is able to: - interpret main principles and procedures of management in the domain of tourism - describe corporate culture and ethic in tourism companies - identify, describe and explicate specifics of tourism companies management - explicate legal norms in tourism and apply them practically to selected examples - perform basic calculations in the field of tourism management (holiday trip cost calculations, price calculations, revenue calculations when using yield management techniques, break even point analysis, return on investment analysis etc.) using knowledge acquired in courses focused on business administration - analyse available information sources of information to enrich theoretical knowledge - apply gained knowledge, methods and procedures to partial tasks when working individually - explain relations among acquired theoretical knowledge and practical cases using particular examples - discuss real cases examples, analyse texts - present appropriately results of individual work
Prerequisites
Knowledge of basic tourism terms; basic relations in tourism; micro- and macroeconomic indicators, coherence, structures and connections; basics of human resources management; basics of financial management. Ability to use ČSN 690 and 690-2 norms (quotations) according to standards of Faculty of Economics (University of West Bohemia).

Course content
Tourism. Tourism market and its specifics. Tourism policy and its concepts. System of tourism management in the Czech Republic. Tourism organisations. Tourism legislation. Corporate culture and ethics, corporate social responsibility in tourism. Quality in tourism. Yield and revenue management. Financial management in tourism. Information and reservation systems in tourism. Specifics of human resources management in tourism. Forms of collaboration among tourism firms. Franchising. Destination management. Specifics of management in accommodation and catering companies. Business activities of travel agencies, guide activities. MICE tourism, event management. Materials for each topic are during the semester available on Courseware, or in LMS Unifor. There are, if need be, specified further links for study sources. Verifying of students´ knowledge is based on those materials.

Learning activities and teaching methods
Interactive lecture, Lecture supplemented with a discussion, E-learning, Discussion, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Practicum
  • Preparation for an examination (30-60) - 45 hours per semester
  • Undergraduate study programme term essay (20-40) - 40 hours per semester
  • Presentation preparation (report) (1-10) - 6 hours per semester
  • Contact hours - 39 hours per semester
Assessment methods and criteria
Written exam, Portfolio

Student gains the credit by achieving determined amount of points. These points are obtained by fulfilling various activities during lessons which reflect the content of lectures and current situation. Activities may vary from oral to written form including presentations of outcomes. Activities are rated. To get the credit, at least 70 % of maximum possible points must be acquired. Students are informed about the system of collecting points during the first lesson. Regular deadline for submitting the last activity is the last day of instruction in the semester. In case of not reaching the 70% level of available points for activities, the student will receive special activities, only one remake of a activity is possible, deadline for submitting the remade activity is the end of the third week of examination period of the semester. The final examination form is written and at least 70 % of possible points must be collected. Classification of student's knowledge: - unsatisfactory: 0-69 % of possible written test points - good: 70-79 % of possible written test points - very good: 80-89 % of possible written test points - excellent: 90-100 % of possible written test points
Recommended literature
  • Barrows, Clayton W.; Powers, Thomas F. Introduction to management in the hospitality industry. 9th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-471-78277-3.
  • Beránek, Jaromír. Moderní řízení hotelového provozu. 5., zcela přeprac. vyd. Praha : MAG Consulting, 2013. ISBN 978-80-86724-45-4.
  • Berg, Waldemar. Tourismusmanagement. 2., aktualisierte Aufl. Ludwigshafen : Friedrich Kiehl, 2008. ISBN 978-3470548623.
  • Clarke, Alan; Chen, Wei. International hospitality management : concepts and cases. Oxford : Butterworth Heinemann, 2007. ISBN 978-0-7506-6675-6.
  • Drobná, Daniela; Morávková, Eva. Cestovní ruch : pro střední školy a pro veřejnost. null. Praha : Fortuna, 2004. ISBN 80-7168-901-7.
  • Hesková, Marie. Cestovní ruch : pro vyšší odborné školy a vysoké školy. 2., upr. vyd. Praha : Fortuna, 2011. ISBN 978-80-7373-107-6.
  • Holešinská, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu. 1. vyd. Brno : Masarykova univerzita, Ekonomicko-správní fakulta, 2012. ISBN 978-80-210-5847-7.
  • Horner, Susan; Swarbrooke, John. Cestovní ruch, ubytování a stravování, využití volného času. null. Praha : Grada, 2003. ISBN 80-247-0202-9.
  • Kostková, Miroslava; Němčanský, Milan,; Torčíková, Eva. Management služeb cestovního ruchu. Vyd. 1. Karviná : Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2009. ISBN 978-80-7248-510-9.
  • Křížek, Felix; Neufus, Josef. Moderní hotelový management : nové trendy a metody v řízení hotelů, aktualizované informace o hotelovém provozu a jeho organizaci, optimalizace provozu s ohledem na ekologii a etiku, praktické příklady a fotografická příloha. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-4835-1.
  • Němčanský, Milan. Analýza a kalkulace v cestovním ruchu. 1. vyd. Karviná : Slezská univerzita Opava, 2001. ISBN 80-7248-094-4.
  • Němčanský, Milan. Management cestovního ruchu 1,2. 1. vyd. Karviná : Slezská univerzita Opava, 1995. ISBN 80-85879-18-2.
  • Orieška, Ján. Služby v cestovním ruchu. 1. vyd. Praha : Idea servis, 2011. ISBN 978-80-85970-68-5.
  • Page, Stephen J. Tourism management : managing for change. 3rd ed. Amsterdam : Elsevier, 2009. ISBN 978-1-85617-602-6.
  • Palatková, Monika. Management cestovních kanceláří a agentur. 1. vyd. Praha : Grada, 2013. ISBN 978-80-247-3751-5.
  • Palatková, Monika. Marketingový management destinací : strategický a taktický marketing destinace turismu, systém marketingového řízení destinace a jeho financování, řízení kvality v destinaci a informační systém destinace. 1. vyd. Praha : Grada, 2011. ISBN 978-80-247-3749-2.
  • Palatková, Monika. Mezinárodní turismus : analýza pozice turismu ve světové ekonomice, změny mezinárodního turismu v důsledku globálních změn, evropská integrace a mezinárodní turismus. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-4862-7.
  • Palatková, Monika; Zichová, Jitka. Ekonomika turismu : turismus České republiky. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-3643-3.
  • Petrů, Zdenka. Základy ekonomiky cestovního ruchu. 1. vyd. Praha : Idea servis, 1999. ISBN 80-85970-29-5.
  • Ryglová, Kateřina; Burian, Michal,; Vajčnerová, Ida. Cestovní ruch - podnikatelské principy a příležitosti v praxi. 1. vyd. Praha : Grada, 2011. ISBN 978-80-247-4039-3.
  • Synek, Miloslav. Podniková ekonomika. V Praze : C.H. Beck, 2006. ISBN 80-7179-892-4.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Retail Management (1) Economy 3 Winter
Faculty of Economics Business Economics and Management (1) Economy 3 Winter
Faculty of Economics Retail Management (2015) Economy 3 Winter