Course: Marketing on the Internet 2

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Course title Marketing on the Internet 2
Course code KMO/MINT2
Organizational form of instruction Lesson
Level of course not specified
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Eger Ludvík, Doc. PaedDr. CSc.
Course content
- Strategies of Internet presence, responsive web - Wordpress and web pages design - Project preparation organization´s presentation on the Internet - Web analytics and Google analytics - PPC - Social media and organization´s presence on Social networks - Video and presentation on the WWW, YouTube - Project presentation

Learning activities and teaching methods
  • unspecified - 35 hours per semester
  • Contact hours - 20 hours per semester
  • Individual project (40) - 40 hours per semester
  • Presentation preparation (report) (1-10) - 10 hours per semester
prerequisite
professional knowledge
appropriate knowledge of marketing basics and basic knowledge of internet marketing
professional skills
ICT skills on the level of ECDL
general eligibility
N/A
N/A
learning outcomes
professional knowledge
to have knowledge in the field of web creation in a organisation, of basic web analytics and of marketing communication on the internet, including PPC and other advertising forms
professional skills
to create web presentation with available software, connect it with an instrument for web analytics and prepare PPC and other advertising activities
to use social media within the marketing communication
general eligibility
N/A
N/A
teaching methods
professional knowledge
Seminar
E-learning
Students' self-study
Individual study
Students' portfolio
Project-based instruction
assessment methods
Project
Skills demonstration during seminar
Continuous assessment
Recommended literature
  • Eger, Ludvík; Petrtyl, Jan; Kunešová, Hana,; Mičík, Michal; Peška, Martin. Marketing na internetu. 1. vydání. 2015. ISBN 978-80-261-0573-2.
  • Janouch, Viktor. Internetový marketing. 2. vyd. V Brně : Computer Press, 2014. ISBN 978-80-251-4311-7.
  • Prokop, M., Adamec, J. Jak uspět na internetu.. Praha: Blue Vision, 2016. ISBN 978-80-87672-56-6.
  • Strauss, Judy, Frost, Raymond. E-marketing. New Jersey: Pearson Education, 2012. ISBN 978-81-203-4501-0.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester