Course: E-Business

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Course title E-Business
Course code KMO/EBU
Organizational form of instruction Lecture + Tutorial
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Tlučhoř Jan, Ing. Ph.D.
  • Cimler Petr, Doc. Ing. CSc.
Course content
- Information society and the place of a man in the so called new economy; - Defining the term of e-business and comparing the world´s leading approaches to these issues; - Strategies and application areas for applying e-business tools; - Relation between the use of e-business tools and increasing the operational effectiveness and efficiency of various types of subjects (companies, governments, households); - Technology and infrastructure of e-business; - E-business and its significance for managing supplier-customer chains; - Implementation of e-business tools in organisational practice and its specifics; - E-business tools as a key element for the development of managing the relations with customers.

Learning activities and teaching methods
Interactive lecture, Lecture supplemented with a discussion, Discussion, Multimedia supported teaching, Task-based study method, Individual study, Self-study of literature, Practicum
  • Graduate study programme term essay (40-50) - 40 hours per semester
  • Contact hours - 13 hours per semester
  • Preparation for an examination (30-60) - 38 hours per semester
  • Practical training (number of hours) - 13 hours per semester
prerequisite
professional knowledge
to provide basic knowledge from the field of company economics, marketing and company informatics at the level of Bachelor degree.
general eligibility
N/A
N/A
learning outcomes
professional knowledge
to describe e-business and its basic instruments
to assess the significance of the information and communication technologies in the company management and in the company processes objectively and critically
to distinguish various application levels of e-business tools
professional skills
to analyse the current levels of a company/organization from the point of view of ICT application in the context of company processes
to propose a suitable e-business solution that would contain the potential of influencing the competitiveness of an organization positively
to predict various risks linked with ICT applications and to avoid them, or at least to reduce them
general eligibility
N/A
N/A
teaching methods
professional knowledge
Lecture supplemented with a discussion
Interactive lecture
Multimedia supported teaching
Self-study of literature
Individual study
professional skills
Seminar
Task-based study method
Textual studies
Individual study
general eligibility
Discussion
Students' portfolio
assessment methods
professional knowledge
Written exam
Seminar work
professional skills
Seminar work
general eligibility
Individual presentation at a seminar
Continuous assessment
Recommended literature
  • BASL, Josef; BLAŽÍČEK, Roman. Podnikové informační systémy: podnik v informační společnosti. Praha: Professional Publishing, 2008. ISBN 978-80-247-2279-5.
  • BASL, Josef. Inovace podnikových informačních systémů. Praha: Professional Publishing, 2011. ISBN 978-80-7431-045-4.
  • GÁLA, Libor; POUR, Jan; ŠEDIVÁ, Zuzana. Podniková informatika. Praha: Grada, 2009. ISBN 978-80-247-2615-1.
  • CHAFFEY, Dave. E-business and e-commerce management: strategy, implementation and practice. Edinburgh: Pearson Education, 2011. ISBN 978-0273752011.
  • NOVOTNÝ, Ota; VOŘÍŠEK, Jiří. Digitální cesta k prosperitě. Praha: Professional Publishing, 2011. ISBN 978-80-7431-047-8.
  • POSPÍŠILOVÁ, Marie; MEJZLÍK, Ladislav; VELECHOVSKÁ, Lenka. Počítačem integrované řízení podniku. Praha : BOVA POLYGON, 2008. ISBN 978-80-7273-153-4.
  • REYNOLDS, Jonathan. E-business: a management perspective. Oxford: Oxford University Press, 2010. ISBN 978-0-19-921648-2.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Business Economics and Management (2017) Economy 2 Winter
Faculty of Economics Business Economics and Management (2013) Economy 2 Winter