Course: Tourism

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Course title Tourism
Course code KMO/CR
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Tlučhoř Jan, Ing. Ph.D.
  • Janeček Petr, Ing.
Course content
- terms and definitions in tourism - importance of tourism and its function in national economy and regional development - leisure time and tourism - tourism and its development - basic conditions for tourism development - the Czech Republic and its position on the tourism market - tourism market and factors determining citizen's participation on tourism - typology of tourism - practical examples - mutual influence of tourism and culture and environment - services in tourism and their operational base - statistics in tourism and Tourism Satellite Account - international and national subjects in tourism Materials for each topic are during the semester available on Courseware, or in LMS Unifor. There are, if need be, specified further links for study sources. Verifying of students´ knowledge is based on those materials.

Learning activities and teaching methods
Interactive lecture, Lecture supplemented with a discussion, E-learning, Discussion, Multimedia supported teaching, One-to-One tutorial, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Practicum
  • Contact hours - 39 hours per semester
  • Preparation for an examination (30-60) - 30 hours per semester
  • Undergraduate study programme term essay (20-40) - 30 hours per semester
  • Presentation preparation (report) (1-10) - 5 hours per semester
prerequisite
professional knowledge
to provide basic knowledge of historical development in the Czech Republic and in the world
to describe basic macroeconomic indicators
professional skills
to use ČSN 690 and 690-2 norms (quotations) according to standards of Faculty of Economics (University of West Bohemia)
general eligibility
N/A
N/A
N/A
N/A
N/A
learning outcomes
professional knowledge
to define basic terms of tourism
to understand and interpret basic characteristics of tourism and its services
to describe the impact of tourism on national and regional economy and give particular examples
to explain relations in tourism using gained theoretical knowledge and applying it to practical examples
to identify key players in tourism
professional skills
to analyse available sources of information to complete gained theoretical knowledge
to apply gained knowledge to particular examples when working individually
to discuss real cases examples, analyse texts
general eligibility
N/A
teaching methods
professional knowledge
Lecture
Lecture supplemented with a discussion
E-learning
Multimedia supported teaching
Textual studies
Self-study of literature
Individual study
professional skills
One-to-One tutorial
Discussion
Students' portfolio
Textual studies
Students' self-study
Individual study
Seminar
general eligibility
Discussion
Seminar
Students' portfolio
assessment methods
professional knowledge
Oral exam
Portfolio
professional skills
Portfolio
Continuous assessment
Individual presentation at a seminar
Group presentation at a seminar
general eligibility
Portfolio
Continuous assessment
Recommended literature
  • Barrows, Clayton W.; Powers, Thomas F. Introduction to management in the hospitality industry. 9th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-471-78277-3.
  • Cimler, Petr; Šípek, Ladislav. Obchod, spotřeba a cestovní ruch v ČR 2014. Praha : Oeconomica, 2014. ISBN 978-80-245-2063-6.
  • Drobná, Daniela; Morávková, Eva. Cestovní ruch : pro střední školy a pro veřejnost. null. Praha : Fortuna, 2004. ISBN 80-7168-901-7.
  • Goeldner, Charles R.; Ritchie, J. R. Brent. Cestovní ruch : principy, příklady, trendy. 1. vyd. Brno : BizBooks, 2014. ISBN 978-80-265-0298-2.
  • Hesková, Marie. Cestovní ruch : pro vyšší odborné školy a vysoké školy. Praha: Fortuna, 2011. ISBN 978-80-7373-107-6.
  • Houška, Petr; Petrů, Zdenka. Cestovní ruch v působnosti orgánů EU : (vybrané dokumenty). Vyd. 1. Praha : Oeconomica, 2010. ISBN 978-80-245-1645-5.
  • Indrová, Jarmila. Cestovní ruch : (základy). Vyd. 1. Praha : Oeconomica, 2007. ISBN 978-80-245-1252-5.
  • Orieška, Ján. Služby v cestovním ruchu. 1. vyd. Praha : Idea servis, 2011. ISBN 978-80-85970-68-5.
  • Palatková, Monika. Mezinárodní turismus : analýza pozice turismu ve světové ekonomice, změny mezinárodního turismu v důsledku globálních změn, evropská integrace a mezinárodní turismus. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-4862-7.
  • Palatková, Monika; Zichová, Jitka. Ekonomika turismu : turismus České republiky. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-3643-3.
  • Ryglová, Kateřina; Burian, Michal,; Vajčnerová, Ida. Cestovní ruch - podnikatelské principy a příležitosti v praxi. Praha: Grada, 2011. ISBN 978-80-247-4039-3.
  • Ryglová, Kateřina. Cestovní ruch : soubor studijních materiálů. Vyd. 3., rozĹĄ. Ostrava : Key Publishing, 2009. ISBN 978-80-7418-028-6.
  • Schulz, Axel et al. Grundlagen des Tourismus. München: Oldenbourg, 2010. ISBN 978-3-486-59725-7.
  • Tittelbachová, Šárka. Turismus a veřejná správa : průniky, dysfunkce, problémy, šance : státní politika turismu České republiky : systémový přístup k řešení problémů. Praha: Grada, 2011. ISBN 978-80-247-3842-0.
  • Vystoupil, Jiří. Základy cestovního ruchu. 1. vyd. Brno : Masarykova univerzita, 2006. ISBN 80-210-4167-6.
  • Zelenka, Josef; Pásková, Martina. Výkladový slovník cestovního ruchu. Kompletně přeprac. a dopl. 2. vyd. Praha : Linde Praha, 2012. ISBN 978-80-7201-880-2.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Retail Management (1) Economy 2 Summer
Faculty of Economics Business Economics and Management (2015) Economy 2 Summer
Faculty of Economics Business Economics and Management (2010) Economy 2 Summer