Course: Tourism

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Course title Tourism
Course code KMO/CR
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Tlučhoř Jan, Ing. Ph.D.
  • Janeček Petr, Ing.
Learning outcomes
The aim of this course is to: convey basic characteristics of tourism, to interpret them and to exemplify them by use on elementary examples; define basic terms of tourism; identify the role of tourism in national and regional economy with explanation of its multiplicative effects; describe classification and structure of partial services in tourism; characterize historical development of tourism and travelling; give and describe reciprocal influence of tourism and its surroundings (environment, culture etc.); convey basic information about services in tourism and inform about its trends and entities; teach how to get current information about tourism and how to work with it.
Students is able to: - define basic terms of tourism - understand and interpret basic characteristics of tourism and its services - describe the impact of tourism on national and regional economy and give particular examples - analyse available sources of information to complete gained theoretical knowledge - apply gained knowledge to particular examples when working individually - explain relations in tourism using gained theoretical knowledge and applying it to practical examples - present appropriately results of individual work - discuss real cases examples, analyse texts - identify key participants in tourism
Basic knowledge of historical development in the Czech Republic and in the world. Basic knowledge of macroeconomic indicators. Ability to use ČSN 690 and 690-2 norms (quotations) according to standards of Faculty of Economics (University of West Bohemia).

Course content
- importance of tourism and its function in national economy and regional development - leisure time and tourism - tourism and its development - basic conditions for tourism development - the Czech Republic and its position on the tourism market - terms and definitions in tourism - tourism market and factors determining citizen's participation on tourism - typology of tourism - practical examples - mutual influence of tourism and culture and environment - services in tourism and their operational base - statistics in tourism and Tourism Satellite Account - international and national subjects in tourism Materials for each topic are during the semester available on Courseware, or in LMS Unifor. There are, if need be, specified further links for study sources. Verifying of students´ knowledge is based on those materials.

Learning activities and teaching methods
Interactive lecture, Lecture supplemented with a discussion, E-learning, Discussion, Multimedia supported teaching, One-to-One tutorial, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Practicum
  • Contact hours - 39 hours per semester
  • Preparation for an examination (30-60) - 30 hours per semester
  • Undergraduate study programme term essay (20-40) - 30 hours per semester
  • Presentation preparation (report) (1-10) - 5 hours per semester
Assessment methods and criteria
Oral exam, Portfolio

Student achieves the credit (zápočet) for collecting the determinated amount of points. These points are obtained by fulfilling various activities during lessons which reflect the content of lectures and current situation in the discussed field. Activities may vary from oral to written form, including presentations of outcomes. Activities are pointed. To gain the credit, at least 70 % of maximal available points must be acquired. In the first tutorial of the course the students are familiarised with the pointing system for the semester. Regular deadline (for full-time students) for submitting the last activity is the last day of instruction in the semester. In case of not reaching the 70% level of available points for activities, the student will receive special activities, only one remake of a activity is possible, deadline for submitting the remade activity (for full-time students) is the end of the third week of examination period of the semester. Deadlines for combined students are specified on Courseware. The final examination form is oral. Classification of student's knowledge: - unsatisfactory: student has not shown sufficient knowledge of the course content - good: student has shown only basic knowledge acquired during lectures and tutorials without extending them up with studying of related basic literature - very good: student has shown knowledge enriched by studying of related basic literature - excellent: student has shown excellent knowledge of the course content enriched by studying of basic and extended literature, she/he is dealing widely with the course content
Recommended literature
  • Barrows, Clayton W.; Powers, Thomas F. Introduction to management in the hospitality industry. 9th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-471-78277-3.
  • Cimler, Petr; Šípek, Ladislav. Obchod, spotřeba a cestovní ruch v ČR 2014. Praha : Oeconomica, 2014. ISBN 978-80-245-2063-6.
  • Drobná, Daniela; Morávková, Eva. Cestovní ruch : pro střední školy a pro veřejnost. null. Praha : Fortuna, 2004. ISBN 80-7168-901-7.
  • Hesková, Marie. Cestovní ruch : pro vyšší odborné školy a vysoké školy. Praha: Fortuna, 2011. ISBN 978-80-7373-107-6.
  • Houška, Petr; Petrů, Zdenka. Cestovní ruch v působnosti orgánů EU : (vybrané dokumenty). Vyd. 1. Praha : Oeconomica, 2010. ISBN 978-80-245-1645-5.
  • Indrová, Jarmila. Cestovní ruch : (základy). Vyd. 1. Praha : Oeconomica, 2007. ISBN 978-80-245-1252-5.
  • Orieška, Ján. Služby v cestovním ruchu. 1. vyd. Praha : Idea servis, 2011. ISBN 978-80-85970-68-5.
  • Palatková, Monika. Mezinárodní turismus : analýza pozice turismu ve světové ekonomice, změny mezinárodního turismu v důsledku globálních změn, evropská integrace a mezinárodní turismus. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-4862-7.
  • Palatková, Monika; Zichová, Jitka. Ekonomika turismu : turismus České republiky. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-3643-3.
  • Ryglová, Kateřina; Burian, Michal,; Vajčnerová, Ida. Cestovní ruch - podnikatelské principy a příležitosti v praxi. Praha: Grada, 2011. ISBN 978-80-247-4039-3.
  • Ryglová, Kateřina. Cestovní ruch : soubor studijních materiálů. Vyd. 3., rozĹĄ. Ostrava : Key Publishing, 2009. ISBN 978-80-7418-028-6.
  • Schulz, Axel et al. Grundlagen des Tourismus. München: Oldenbourg, 2010. ISBN 978-3-486-59725-7.
  • Tittelbachová, Šárka. Turismus a veřejná správa : průniky, dysfunkce, problémy, šance : státní politika turismu České republiky : systémový přístup k řešení problémů. Praha: Grada, 2011. ISBN 978-80-247-3842-0.
  • Vystoupil, Jiří. Základy cestovního ruchu. 1. vyd. Brno : Masarykova univerzita, 2006. ISBN 80-210-4167-6.
  • Zelenka, Josef; Pásková, Martina. Výkladový slovník cestovního ruchu. Kompletně přeprac. a dopl. 2. vyd. Praha : Linde Praha, 2012. ISBN 978-80-7201-880-2.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Business Economics and Management (2010) Economy 2 Summer
Faculty of Economics Business Economics and Management (2015) Economy 2 Summer
Faculty of Economics Retail Management (1) Economy 2 Summer