Course: Marketing Applications in English

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Course title Marketing Applications in English
Course code KMO/AMTGB
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Tlučhoř Jan, Ing. Ph.D.
  • Mičík Michal, Ing.
Course content
- marketing of bank services, marketing in insurance business - marketing in transportation - marketing in education - sports marketing, sponsoring - retail marketing - city marketing - marketing in culture - ethics in marketing, social responsible marketing - non-profit marketing, fundrasing - mobile marketing - political marketing - international marketing

Learning activities and teaching methods
Task-based study method, Lecture, Practicum
  • Contact hours - 39 hours per semester
  • Undergraduate study programme term essay (20-40) - 26 hours per semester
  • Preparation for an examination (30-60) - 39 hours per semester
  • Presentation preparation (report) (1-10) - 5 hours per semester
prerequisite
professional knowledge
to provide knowledge of marketing basics
general eligibility
N/A
N/A
N/A
learning outcomes
professional knowledge
to understand marketing activities in companies and organizations (towns and municipalities, banks, transportation firms, postal firms, professional sport, commercial culture, tourism etc.)
professional skills
to apply acquired knowledge practically to partial outputs to get specific marketing tasks solution
general eligibility
N/A
N/A
teaching methods
professional knowledge
Lecture
Lecture supplemented with a discussion
Self-study of literature
professional skills
Practicum
Task-based study method
Individual study
Students' portfolio
One-to-One tutorial
general eligibility
Lecture
Practicum
Individual study
assessment methods
professional knowledge
Written exam
Seminar work
professional skills
Seminar work
Individual presentation at a seminar
general eligibility
Self-evaluation
Seminar work
Individual presentation at a seminar
Recommended literature
  • Cateora, P., Graham, J. International Marketing. McGraw-Hill/Irwin, 2001.
  • Copley, Paul. Marketing communications management concepts and theories, cases and practices. Oxford : Butterworth-Heinemann, 2004. ISBN 978-0-08-047337-6.
  • Gilbert, David. Retail marketing management. 2nd ed. Harlow : Financial Times/Prentice Hall, 2003. ISBN 978-1-4058-7031-3.
  • Kerin, Roger A. Strategic marketing problems: cases and comments. Boston : Prentice Hall, 2010. ISBN 978-0-13-610706-4.
  • KOTLER, Philip; KELLER, Kevin Lane . Marketing management. Boston: Pearson education, 2012. ISBN 978-0-273-75502-9.
  • Lees-Marshment, Jennifer. Political marketing : principles and applications. 2nd ed. London : Routledge, 2014. ISBN 978-0-415-63207-2.
  • Oh, Haemoon. Handbook of hospitality marketing management. Amsterdam : Elsevier, 2008. ISBN 978-0-0804-5080-3.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Retail Management (1) Economy 3 Summer
Faculty of Economics Retail Management (2015) Economy 3 Summer