Course: Intercultural Communication for Business in English

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Course title Intercultural Communication for Business in English
Course code KMO/AICB
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction English
Status of course Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Suchá Romana, Mgr. Ph.D.
Course content
- Defining Culture, Communication, Intercultural Communication - Barriers in Intercultural Communication: Prototypes, Stereotypes, Racism, Ethnocentrism - Language and Culture, Verbal Communication - Non-Verbal Communication: Kinesics, Proxemics, Haptics, Chronemics - Defining Cultural Dimensions, Context and Persuasion - Individualism and Collectivism, Environment - Uncertainty Acceptance/Avoidance, Attitudes toward Time and Space in Different Cultures - High and Low Power Distance, Masculine and Feminine Oriented Societies - Cooperating in the Global Marketplace 1: European Union, Europe, Russia - Cooperating in the Global Marketplace 2: United States, NAFTA, South America - Applications for Intercultural Communication, Developing Intercultural Competence - Final Test.

Learning activities and teaching methods
Lecture supplemented with a discussion, Cooperative instruction, Students' portfolio, Task-based study method, Individual study, Self-study of literature, Textual studies, Seminar
  • Preparation for an examination (30-60) - 30 hours per semester
  • Preparation for comprehensive test (10-40) - 15 hours per semester
  • Contact hours - 24 hours per semester
  • Presentation preparation (report in a foreign language) (10-15) - 10 hours per semester
prerequisite
professional knowledge
required knowledge of English is B1 level
general eligibility
N/A
N/A
N/A
N/A
N/A
learning outcomes
professional knowledge
to understand main rules of intercultural communication in business
to discover specificities of intercultural communication while dealing with business partners of different cultural background
to be aware of the dangers represented by ethnocentrism, prototypes and stereotypes which have a negative influence on intercultural communication
professional skills
to apply the gained skills of intercultural communication in practical business situations
to apply the gained skills of basics in intercultural communication in business
to apply principles of intercultural communication
to elaborate a presentation about intercultural specifics in intercultural communication in business and is able to present it in public
general eligibility
N/A
N/A
N/A
N/A
teaching methods
professional knowledge
Lecture supplemented with a discussion
Seminar
Task-based study method
Textual studies
Cooperative instruction
Self-study of literature
Individual study
Students' portfolio
professional skills
Textual studies
Self-study of literature
Students' self-study
Individual study
general eligibility
Individual study
Textual studies
Self-study of literature
assessment methods
professional knowledge
Oral exam
Written exam
Skills demonstration during seminar
Seminar work
professional skills
Oral exam
Skills demonstration during seminar
Seminar work
general eligibility
Oral exam
Written exam
Skills demonstration during seminar
Seminar work
Recommended literature
  • Goodman B. Michael. Intercultural Communication for Managers. New York: Business Expert Press, 2013. ISBN 978-1-60649-624-4.
  • Tuleja, Elizabeth A.; O'Rourke, James S. Intercultural communication for business. 2015. ISBN 978-1-4575-3362-4.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Retail Management (2015) Economy 3 -
Faculty of Economics Retail Management (1) Economy 3 -