Course: Music, media and promotion

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Course title Music, media and promotion
Course code KHK/HMP
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Bezděk Jiří, Doc. MgA. Ph.D.
  • Feiferlíková Romana, Mgr. et Mgr. Ph.D.
Course content
1) The existence of music in the media and in various mediums. 2) Ways of presentation of music depending on genre. 3) Ways to promote the concert, musical and theatrical performances. 4) Ways to promote the music in television show, radio music programme, etc. 5) The effectiveness of these information flows in attendance, ratings, etc., and its research. 6) Characteristics of professions which prepare promotion. 7) Practical preparation of prints for the concert 8) Creating safe-conduct words. 9) Creation a promotion for radio and television 10) Presentation of student work and evaluation workshops.

Learning activities and teaching methods
Lecture with practical applications, Students' portfolio
  • Contact hours - 26 hours per semester
  • Undergraduate study programme term essay (20-40) - 60 hours per semester
  • Individual project (40) - 40 hours per semester
  • Presentation preparation (report) (1-10) - 10 hours per semester
prerequisite
professional knowledge
Knowledge of music broadcasting in radio and television in all genres. Have an orientation in the musical life of the city and region and know the way of promotion as well. Have an overview of the presentation of music on the Internet.
learning outcomes
Student orients in promoting of a musical life in the region. He knows the principles in the promotion of various genres of music live presented and in the media. Can create professional prints for the concert, theatre and music festival. Can create professional safe-conduct words for the concert.
teaching methods
Students' portfolio
Lecture with practical applications
assessment methods
Quality of a written report
Recommended literature
  • Criticism. - In: The New Grove's Dictionary of Music and Musicians,. Winton Dean, 1980.
  • Criticism. - In: The New Grove's Dictionary of Music and Musicians.2nd edition. 2001.
  • Hudba a média : rukověť muzikologa. Brno : Masarykova univerzita, 1998. ISBN 80-210-1951-4.
  • Bernstein, Leonard. O hudbě : Koncerty pro mladé publikum. Praha : Nakladatelství Lidové noviny, 1996. ISBN 80-7106-120-4.
  • Bor, Vladimír. Film-hudba-kritika,. Praha, Panton, 1990.
  • Hrčková, Naďa. Hudobná kritika a hodnotenie,. Bratislava, 1986.
  • Vičar, Jan. Hudební kritika. Praha : Akademie múzických umění, 1999.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Education English Language in Education (15) Pedagogy, teacher training and social care 3 Winter
Faculty of Education Music in Education (17) Art and applied art 2 Winter
Faculty of Education Propagation of Music (1) Pedagogy, teacher training and social care 1 Winter
Faculty of Education Russian Language in Education (15) Pedagogy, teacher training and social care 3 Winter
Faculty of Education Music in Education (16) Art and applied art 2 Winter
Faculty of Education Czech Language in Education (15) Pedagogy, teacher training and social care 3 Winter
Faculty of Education German Language in Education (15) Pedagogy, teacher training and social care 3 Winter
Faculty of Education Music in Education (15) Art and applied art 2 Winter
Faculty of Education Music in Education (14) Art and applied art 2 Winter
Faculty of Education - (15) History courses 3 Winter