Course: E-business

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Course title E-business
Course code KEM/EPO
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Gangur Mikuláš, Doc. RNDr. Ph.D.
Course content
- The New Economy. Basic characteristics of the new economy. Information systems for the new economy. Information systems management, architecture, IT / IS. - Integrated solutions, ERP (Enterprise Resource Planning) systems, ERP parameters, functions, technologies, principles of transactional systems, database systems, in which the ERP work, principles of communication with ERP applications, an overview of ERP systems on the market - Principles of working in SAP R / 3 Using scenarios. Logistics - Warehouse. Order. Offer. - Business Intelligence, Business Intelligence in corporate governance, basic principles of BI, the BI layer, the main components, types of applications, examples of basic principles. - Rules of OLAP principles of solution, multidimensional databases, OLAP, OLTP, management applications, data warehouses, data marts. Approaches, methods to address business intelligence applications, creating data marts. - BI applications in SAP. Business Warehouse. The preparation of business content. The definition of extractors. The creation of reports from infocubes. - Data Mining (Data Mining) - description of data mining, data mining tasks, used data mining applications, data mining techniques, statistical and artificial intelligence. Practical application in SW Statistica - CRM - Customer Relationship Management, principles, applications for customer relationship management (Realtionship Customer Management), CRM architecture, the main modules, their functionality, contact centers, customer intelligence, CRM, the CRM market. - SCM - Supply Chain Management, supply chain management in the company, principles of SCM market. - Electronic commerce (e-commerce, EC), the principles, possibilities of commercial use, and manage their business, EC applications, B2B, B2C, C2C, EDI standards, XML. - Safety on the Internet. Encryption. Basics of cryptography. Symmetric and asymmetric ciphers. Use of the Internet. - Electronic banking, electronic payments, security. Electronic supply e-procurement. E-marketplace, e-auctions.

Learning activities and teaching methods
Lecture supplemented with a discussion, E-learning, Project-based instruction, Students' portfolio, Practicum
  • unspecified - 26 hours per semester
  • Contact hours - 52 hours per semester
  • Team project (50/number of students) - 25 hours per semester
  • Preparation for an examination (30-60) - 30 hours per semester
  • Presentation preparation (report) (1-10) - 2 hours per semester
prerequisite
professional knowledge
make algorithms and assembly code in at least one programming language (Java, PHP).
use database systems and basic networking
work in the LMS e-learning environment.
find relevant information in electronic resources and prepare a presentation.
cooperate in team on project work.
professional skills
assembky code in one programming language with respect to algorithm solution of problem.
create database in database system, administrate data and create queries in SQL.
learning outcomes
professional knowledge
knowledge of elektornického business.
the principles of integrated solutions, systems architecture of IT, means the functionality of the IS components and their use throughout the system.
the process of processing transaction data and transforming them into data warehouse and prinicple of further processing and reporting, multidimensional cubes.
the basics of electronic business data exchange (EDI, ebXML), an electronic currency exchange, electronic payments, financial transactions over the Internet.
the basics of cryptography, the principles of synchronous and asynchronous cipher, digital signature, and their use in providing secure transactions over the Internet
analyze and proposal of a small information system (electronic commerce, commercial web, e-marketplace) and implementation by combination of prog. Language and DB technologies.
professional skills
implement secure communication using asymeteric cypher.
analyze and propose a small information system and then implement a practical combination of prog. Language and DB technologies.
teaching methods
professional knowledge
Lecture supplemented with a discussion
Practicum
E-learning
Project-based instruction
Students' portfolio
assessment methods
Oral exam
Group presentation at a seminar
Project
Recommended literature
  • DOHNAL, J., KUČERA, M. Řízení vztahů mezi zákazníky. Praha : VŠE, 2001.
  • DOHNAL, J., POUR, J. Řízení podniku a IS/IT v informační společnosti. Praha : VŠE, 1999. ISBN 80-7079-023-7.
  • KOSIUR, D. Elektronická komerce : principy a praxe. Vyd. 1. Brno : Computer Press, 1998. ISBN 80-7226-097-9.
  • POUR, J. Informační systémy a elektronické podnikání. 1. vyd, dotisk. Praha : Vysoká škola ekonomická, 2002. ISBN 80-245-0227-5.
  • SCULLEY, A. B., WOODS, W., WILLIAM, A. B2B Internetová tržiště : revoluce v obchodování mezi firmami. 1. vyd. Praha : Grada, 2001. ISBN 80-247-0081-6.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Economics Information Systems Management (2017) Economy 3 Summer
Faculty of Economics Information Systems Management (2015) Economy 3 Summer
Faculty of Economics Information Systems Management (1) Economy 3 Summer