Course: Typography - basics

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Course title Typography - basics
Course code KDE/ZTYP
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Hudečková Eva, MgA.
  • Jiřičková Ditta, Doc. akademický malíř
  • Pelc Jan
  • Světlík Jiří
Course content
1. - 3. Introduction to writing as a basic material typographic design. 4. - 6. The basic rules of traditional typography as technology of typography creation. 7. My professional business card. 8. - 9. Poster exhibition. 10 - 13. Catalog of current work (or illustrated book, a monthly calendar with illustrations, etc.)

Learning activities and teaching methods
Lecture with practical applications, Collaborative instruction, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Individual study, Lecture, Lecture with visual aids, Practicum
  • Contact hours - 39 hours per semester
  • Presentation preparation (report) (1-10) - 5 hours per semester
  • Undergraduate study programme term essay (20-40) - 25 hours per semester
  • Preparation for comprehensive test (10-40) - 10 hours per semester
prerequisite
professional knowledge
No particular prerequisites specified.
learning outcomes
Students will control the basics of letters and texts in a work of art - the sorting of the font and its application in various publications, selection according to the assignment of a particular font, the layout of text with respect to the subject and format, etc. Student can solve the appropriate level of visual design according to their study orientation, semester and final qualifying works - posters, catalogs, illustrated books, folding picture, packaging, etc.
teaching methods
Lecture
Lecture with visual aids
Practicum
Multimedia supported teaching
Skills demonstration
Collaborative instruction
Individual study
Students' portfolio
One-to-One tutorial
Lecture with practical applications
assessment methods
Written exam
Test
Skills demonstration during practicum
Skills demonstration during seminar
Seminar work
Individual presentation at a seminar
Group presentation at a seminar
Recommended literature
  • Bohatcová, Mirjam. Česká kniha v proměnách staletí. 1. vyd. Praha : Panorama, 1990. ISBN 80-7038-131-0.
  • Najbrt V. okol. Redaktor v tiskárně. Novinář, Praha, 1995.


Study plans that include the course