Course: Media in Contemporary Politics

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Course title Media in Contemporary Politics
Course code KAP/MED
Organizational form of instruction Lecture + Seminar
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Rosůlek Přemysl, Doc. PhDr. Ph.D.
Course content
1. Introduction, relevant sources, media environment, definitions of key terms 2. Theoretical communication models in contemporary political science and sociology. Theories of media (theory of press) and theories of society. Marxism, functionalism, critical theory etc. 3. Media, mass media, mass communication (press and its impact; expansion of TV; media and war; extremism, terrorism and media; media strategies - agenda setting, journalism profile, multinational media corporations, media agencies) 4. Propaganda and totalitarianism (Nazism and communism) 5. Global village (Marshall McLuhan, CNNization) 6. Digital media revolution or The World Is Flat (Thomas L. Friedman) 7. Impact of new (digital) nedia on politics and society (The world according to Google, youtubization of society, Web 2.0, We the media) 8. Media and political culture in democracy (Fox news effect, banalization and tabloidization) 9. Public relations. Media strategies and political marketing (PR agencies, news reports, úress releases, Web pages) 10. Modern political election campaign, public opinion mobilization) 11. Czech transformation, role of media in the process of democratization, tranformations of the Czech political system in the context of the development of public opinion. Media commissions, ethics codes for journalists etc.

Learning activities and teaching methods
Lecture supplemented with a discussion, Students' portfolio, Seminar
  • Preparation for an examination (30-60) - 50 hours per semester
  • Presentation preparation (report) (1-10) - 10 hours per semester
  • Undergraduate study programme term essay (20-40) - 20 hours per semester
  • Contact hours - 26 hours per semester
professional knowledge
No particular prerequisites specified.
learning outcomes
After passing the course, students will be able to: - understand media environment - identify areas in which media and politics influence echa other - apply theoretical knowledge to the current issues of political life - assess the relevance of information channels - critical thinking
teaching methods
Lecture supplemented with a discussion
Students' portfolio
assessment methods
Combined exam
Recommended literature
  • Politická komunikace a média. Vyd. 1. Praha : Karolinum, 2000. ISBN 80-246-0182-6.
  • Burns, Lynette Sheridan. Žurnalistika : praktická příručka pro novináře. Vyd. 1. Praha : Portál, 2004. ISBN 80-7178-871-6.
  • Burton, Graeme; Jirák, Jan. Úvod do studia médií. Brno : Barrister & Principal, 2001. ISBN 80-85947-67-6.
  • Čmejrková, Světla; Hoffmannová, Jana. Jazyk, média, politika. Vyd. 1. Praha : Academia, 2003. ISBN 80-200-1034-3.
  • Jirák, Jan; Köpplová, Barbara. Média a společnost. Praha : Portál, 2003. ISBN 80-7178-697-7.
  • McLuhan, Herbert Marshall. Člověk, média a elektronická kultura : výbor z díla. Vyd. 1. Brno : Jota, 2000. ISBN 80-7217-128-3.
  • McNair, Brian. Sociologie žurnalistiky. Vyd. 1. Praha : Portál, 2004. ISBN 80-7178-840-6.
  • McQuail, Denis. Úvod do teorie masové komunikace. Praha : Portál, 1999. ISBN 80-7178-200-9.
  • Thompson, John B. Média a modernita : sociální teorie médií. Praha : Karolinum, 2004. ISBN 80-246-0652-6.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Philosophy and Arts Political Science (15-3) Social sciences 2 Summer