Course: English for Tourism 3

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Course title English for Tourism 3
Course code KAJ/ACRL3
Organizational form of instruction Seminary
Level of course not specified
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Mišterová Ivona, PhDr. Ph.D.
  • Raisová Eva, PhDr.
Course content
Principles of the destination management, differences between destination management and company management, destination management and regional tourism organisations, development and sale of products, communication with the target group and attendance support, image destination promotion, target market identification, destination organisation, its role and levels (Visit London, Pražská informační služba, European Travel Commission), forms of cooperation and management destination administration.

Learning activities and teaching methods
Textual studies, Seminar
  • Presentation preparation (report in a foreign language) (10-15) - 10 hours per semester
  • Preparation for comprehensive test (10-40) - 16 hours per semester
  • Contact hours - 26 hours per semester
professional knowledge
Reading English texts.
learning outcomes
Students are able to identify and evaluate forms of globalization and integration in the field of tourism and spa industry. They are able to present them verbally as well as in the form of marketing management. In speech performance, they will adhere to the rules of social communication.
teaching methods
Textual studies
assessment methods
Skills demonstration during seminar
Recommended literature
  • Dynda, Antonín; Dyndová, Eva. Česko-anglická obchodní korespondence. 4. opr. vyd. Praha : Pragoeduca, 2001. ISBN 80-85856-89-1.
  • Míšková, Zuzana. Angličtina v cestovním ruchu = English in the tourism industry. Vyd. 1. Praha : Ekopress, 2005. ISBN 80-86119-39-4.
  • Morrison, M. Alastair. Marketing and Managing Tourism Destinations. London, New York: Routledge, 2012. ISBN 978-041567250-4.
  • Walker, Robin - Keith harding. Oxford English for Careers: Tourism 1. ISBN 978-0-19455101-4.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester