Course: English for Tourism 1

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Course title English for Tourism 1
Course code KAJ/ACRL1
Organizational form of instruction Seminary
Level of course not specified
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Mišterová Ivona, PhDr. Ph.D.
  • Raisová Eva, PhDr.
Course content
The aim of the course is to make students familiar with specialized vocabulary and terminology from the field of destination marketing. The stress is put on communication in the area of destination marketing. The course is conducted in English.

Learning activities and teaching methods
Textual studies, Seminar
  • Preparation for comprehensive test (10-40) - 16 hours per semester
  • Presentation preparation (report in a foreign language) (10-15) - 10 hours per semester
  • Contact hours - 26 hours per semester
professional knowledge
Reading English texts.
learning outcomes
Students are able to communicate in the area of destination marketing both in spoken and written form.
teaching methods
Textual studies
assessment methods
Skills demonstration during seminar
Recommended literature
  • Collin, P. H. Dictionary of hotels, tourism and catering management. Teddington: Peter Coliin Publishing, 1994.
  • Jones, Leo. Welcome! Student´s Book: English for the Travel and Tourism Industry.. Cambridge: Cambridge University Press, 2005. ISBN 978-0-52160659-2.
  • Lanská, Degmar - Elisová, Kateřina. Úvod do studia odborné anglické terminologie hotelnictví - gastronomie.. Praha: Vysoká škola hotelová, Katedra jazyků, 2012. ISBN 978-80-87411-36-0.
  • Pike, Steven. Destination Marketing: An Integrated Marketing Communication Approach. Butterworth- Heinemann, 2008. ISBN 978-0-75068649-5.
  • Svobodová, Eva. Angličtina v turismu: English in Tourism: příručka odborných výrazů a textů.. Praha: Sofis, 2005. ISBN 987-8-090278-59-2.
  • Walker, Robin - Keith harding. Oxford English for Careers: Tourism 1. ISBN 978-0-19455101-4.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester