Course: Business English 3

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Course title Business English 3
Course code UJP/9AC7B
Organizational form of instruction Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Vokrová Dagmar, Mgr.
  • Stočková Milada, Ing.
  • Rychtera Roman, Ing.
  • Fišer Václav, Mgr.
  • Popadučková Martina, Mgr.
  • Šimková Květoslava, Mgr.
  • Janáčková Zuzana, Mgr.
  • Kubešová Andrea, Mgr.
  • Singh Neelu, MBA
  • Ramadanová Jitka, Mgr. Ph.D.
Course content
- Staff development and training - Job descriptions and job satisfaction - Getting the right job - Making contact - Breaking into the market - Launching a product - A stand at a trade fair - Being persuasive - Starting a business - Financing a start-up - Expanding into Europe - Presenting your business idea Further information for distant study programme students can be found on Courseware.

Learning activities and teaching methods
E-learning, Collaborative instruction, Multimedia supported teaching, Skills demonstration, Individual study, Practicum
  • Undergraduate study programme term essay (20-40) - 18 hours per semester
  • Preparation for formative assessments (2-20) - 20 hours per semester
  • Contact hours - 52 hours per semester
  • unspecified - 15 hours per semester
prerequisite
professional knowledge
The student should have language knowledge which corresponds with the B2 level according to CEFR
professional skills
The student should: - use correctly common grammatical structures and vocabulary in everyday life situations - write coherent and comprehensible texts on general topics - understand short articles and news of general content - be able to express their opinion
learning outcomes
professional knowledge
The student can: - understand a simple specialist business text, - take an active part in discussions, give his/her opinion and present the results of a group work. - write a formal business letter, report and e-mails of various business content, - use appropriate vocabulary in the context of jobs, job responsibilities, training, breaking into the market, starting and expanding a business
professional skills
The student can take an active part in discussions, -give his/her opinion and present the results of a group work. - write a formal business letter, report and e-mails, - use appropriate vocabulary in the context of jobs, job responsibilities, training, breaking into the market, starting and expanding a business
teaching methods
professional knowledge
Practicum
E-learning
Multimedia supported teaching
Skills demonstration
Collaborative instruction
Individual study
assessment methods
Test
Skills demonstration during practicum
Seminar work
Continuous assessment
Recommended literature
  • ASHLEY, A. Oxford Handbook of Commercial Correspondence (new edition). Oxford: Oxfordu University Press, 2003. ISBN 978-0-19-457213-2.
  • Brook-Hart, Guy. Business Benchmark: Upper Intermediate. CUP Cambridge, 2013. ISBN 978-1-107-68098-2.
  • ECONOMIA. Business Spotlight: Angličtina pro mezinárodní komunikaci. Praha: Economia.
  • kolektiv autorů. Oxford Business English Dictionary. Oxford: Oxford University Press, 2005. ISBN 9780194315845.
  • MASCULL, B. Business Vocabulary in Use, Intermediate. Cambridge: Cambridge University Press, 2012. ISBN 978-0-521-74862-9.
  • McCARTHY, M.; McCARTEN; CLARK, D.; CLARK, R. Grammar for Business. Cambridge: Cambridge University Press, 2011. ISBN 978-0-521-72720-4.
  • TULLIS, G.; TRAPPE, T. New Insights into Business, Student´s Book. London: Longman, 2004. ISBN 978-0-582848870.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester